Aria AI Documentation
Everything you need to set up and configure your AI receptionist.
Overview
Aria is an AI-powered phone receptionist that answers calls, qualifies leads, and books appointments 24/7. It integrates with your existing calendar and CRM systems.
What Aria Does
Answers calls with a natural voice, asks qualifying questions, books appointments directly to your calendar, and syncs lead data to your CRM.
Quick Start
Get Aria running in three steps:
1. Schedule Setup Call
Book a 30-minute call with our team to configure your account:
2. Provide Business Info
We'll need:
- Business name and hours
- Services you offer
- Common questions callers ask
- Qualifying criteria for leads
3. Connect Integrations
Link your calendar (Google, Outlook, or Cal.com) and optionally your CRM.
How It Works
Call Flow
| Step | What Happens |
|---|---|
| 1. Inbound call | Caller dials your Aria number (or forwarded line) |
| 2. Greeting | Aria answers with your custom greeting |
| 3. Qualification | Asks your configured qualifying questions |
| 4. Booking | Offers available times and books to your calendar |
| 5. Confirmation | Sends confirmation (optional SMS/email) |
| 6. CRM sync | Lead data sent to your CRM via webhook |
Phone Number Setup
Option A: New Number
We provision a dedicated phone number for Aria. You can use this as your main business line or as an overflow.
Option B: Call Forwarding
Forward your existing business line to Aria when you can't answer. Works with any phone system.
Recommended: Start with call forwarding to test Aria alongside your existing setup.
Calendar Integration
Aria reads your availability and books appointments directly. Supported calendars:
| Calendar | Features |
|---|---|
| Google Calendar | Full read/write, multiple calendars |
| Microsoft Outlook | Full read/write, Office 365 |
| Cal.com | Full read/write, booking pages |
Buffer Time
Configure minimum time between appointments (default: 15 minutes).
CRM Integration
Webhook Integration
Aria sends lead data to any CRM via webhook. Payload includes:
{
"caller_name": "John Smith",
"phone": "+1234567890",
"call_duration": 180,
"qualified": true,
"appointment_time": "2026-02-10T14:00:00Z",
"transcript": "...",
"recording_url": "https://..."
}
Native Integrations
- HubSpot
- Salesforce
- GoHighLevel
- Zapier (connect to 5000+ apps)
Greeting Script
Customize how Aria answers calls:
"Thank you for calling [Business Name]. This is Aria, your AI assistant. How can I help you today?"
Variables Available
| Variable | Description |
|---|---|
{business_name} |
Your business name |
{time_of_day} |
Morning/afternoon/evening |
{day_of_week} |
Current day |
Lead Qualification
Configure questions Aria asks to qualify leads:
Example Questions
- "What service are you interested in?"
- "What's your timeline for this project?"
- "What's the best phone number to reach you?"
- "Would you like to schedule a consultation?"
Qualification Rules
Mark leads as qualified/unqualified based on their answers. For example:
- Timeline within 30 days = Qualified
- Looking for service you don't offer = Unqualified
Call Transfers
Aria can transfer calls to you or your team:
Transfer Triggers
- Caller requests to speak with a person
- Urgent matter detected
- VIP caller (based on phone number)
Transfer Options
| Type | Description |
|---|---|
| Warm transfer | Aria introduces the caller before connecting |
| Cold transfer | Direct transfer without introduction |
| Voicemail | Take message if no one available |
Dashboard Overview
Your Aria dashboard shows:
- Total calls received
- Calls answered vs missed
- Appointments booked
- Lead qualification rate
- Average call duration
Call Logs
Every call is logged with:
- Date/time
- Caller phone number
- Duration
- Full transcript
- Recording (audio file)
- Outcome (booked, qualified, transferred, etc.)
TCPA Compliance: All recordings include caller notification. Transcripts are stored securely.
Analytics
Track performance over time:
- Calls by hour/day/week
- Busiest call times
- Conversion rate (call → appointment)
- Most common questions asked
- Average response time
Need Help?
Contact Support
Email: ian@insynctech.ai
Phone: (727) 334-8156
Schedule: calendly.com/certusordo/30min